The Italian Kings are the new Burger Kings’ range of burgers made with local Italian ingredients. A yummy encounter between USA (the hamburger recipe) and Italy (its local ingredients, such as Calabria's Red Onion and Parmigiano Reggiano).
When launching it in Italy, we decided to bring USA and Italy together directly in space, re-enacting one of the most American things ever:
the Moon Landing in 1969.
This time, however, the astronaut is not dealing with moons or craters, but with a much softer and more appetizing surface:
that of the sandwich bun created by Burger King.
CREDITS
Agency: Wunderman Thompson Italy
Agency: Wunderman Thompson Italy
Chief Creative Officer: Lorenzo Crespi
Executive Creative Directors: Luca Iannucci; Pas Frezza
Creative Supervisors: Alessandro Dore; Andrea Galanti
Account Director: Monica Lomazzi
Junior Assistant Account: Giulia Gazzetta
Director Live Action: Alessandro De Leo
Director Table Top: Massimo Zambiasi
Executive Producer: Emiliano Merzagora
Post Production Video: Paste Up
Post Production Audio: Top Digital
